Languages and Business Administration (Bachelor)

With the course in Languages and Business Administration the whole world lies at your feet. In our course we offer a combination of economics, languages and intercultural communication. In the language field you can choose to major in the Chinese, francophone or hispanophone (Spanish-speaking) language and cultural areas. In addition to Spanish it is also possible to consolidate Portuguese.

Particular experiences are on offer both through a foreign study semester at our partner universities in China, France, Spain and Latin America and a foreign internship in a country of your target culture as an integral part of your studies. After your course jobs in internationally active companies or also directly in foreign countries will be no problem for you. A study carried out by our faculty showed that our graduates find suitable jobs very quickly.

From the winter semester 2021/22 you can also choose the study profil German Business Communication, which is being established in cooperation with international partner institutions. In this study profile, the focus is on the efficient design of communication in globally operating German-speaking companies. The option of doing an internship in a company in the 7th semester opens up the possibility of applying the specialist knowledge acquired directly in practice or of joining a master’s degree.

Note: The previous study focus "francophone culture"  will no longer be offered from the winter semester 2023/24. As an alternative, the degree program Applied Media Communication German-French will be offered.

degreeBachelor of Arts (B.A.)
profiles / focus
  • Ibero-Romance-speaking culture
  • Francophone culture (no longer be offered from the winter semester 2023/24. Alternative: Applied German-French Media Communication)
  • Chinese-speaking culture
  • German Business Communication
type of programmefull-time programme
semester startwinter semester
no. of semesters / ECTS-Credits7 semesters / 210 ECTS
admission requirements
  • University Entrance Qualifications (A prerequisite for application is the general high-school graduation certificate (Abitur) or comparable qualification for admission to higher education.)
  • required language skills for non-native speakers: german C1
  • proof of English language at B1.2 Level according to Common European Framework of Reference of Languages
  • For the specialization German Business Communication, the regulations of the cooperation agreements apply
admission restrictionno restricted entry
tuition feesno tuition fees / semester fee only
course languageGerman, English, other (depending on focus)

To the Accreditation Council website


Ms Elke Kunze

International prospective students
International full-time students

Paul-Kirchhoff-Bau (PKB), room 230a
+49 375 536 1061



International Office

Katrin Jugelt
Paul-Kirchhoff-Bau (PKB), room 230
+49 375 536 1068
+49 375 536 1063[at]

Postal address
Westsächsische Hochschule Zwickau
International Office
Kornmarkt 1
08056 Zwickau

Adress for visitors
Paul-Kirchhoff-Bau (PKB)
Dr.-Friedrichs Ring 2A
rooms 228/230/230a (above the canteen)